Welcome to the most in-depth, behind-the-scenes, play-by-play account of how a cover is born, from the point of view of the Art Department. We’re charting the conception and birth of the Shadowdance series by David Dalglish.

So far we have talked about the first real step of a book, Acquisition, and then what goes into Cover Briefing. Then we let our minds wander and collect inspiration and form Directions for the cover. Then we agreed on a Photographer and Illustrator. We’ve even found our hero, the Cover Model. And we found a Trampoline for him to do stunt work on safely. We decked him out in book-specific Costume & Props. We spent all day at our Photo Shoot. We received the Rough Cuts, and while the illustrator was working, Kirk was developing the Design Roughs. We even looked at the Mapmaking process. Once the illustrator was done, he sent over the Final Retouched Illustrations for Kirk to input into his designs, getting us to Final Cover Designs!

You’d think, after all the work on the design, and all the work on the images, that Kirk’s work would be over, but there is still the cover mechanical to send to the printer for the final printed books. Here’s Kirk Benshoff to go into more detail about that:

Up to this point all of the focus has been on the front cover, which is ultimately the main draw to get people to pick up the book, look at it, and ultimately buy it. But what happens if the book is not face out in a bookshelf? What do you want the rest of the experience to be once someone has the book in his or her hands? The book needs a strong shelf presence to stand out amongst a lot of other titles in a bookstore.

In all, the cover is broken out into three parts: the front cover, spine, and back cover. The spine needs to visually identify the book when it’s shelved in a bookcase. In the event that someone who is familiar with the book wants to find the next volume in the series, an identifiable spine design will make it easy for that person to find what they need. If we’re looking to court a new reader who is not familiar with the property, we want the spine to be as engaging as a tall and thin surface area can be so someone can get a taste of the cover, be compelled to take it out, and look at it.

Front Cover

Spine

Back Cover

(more…)

Welcome to the most in-depth, behind-the-scenes, play-by-play account of how a cover is born, from the point of view of the Art Department. We’re charting the conception and birth of the Shadowdance series by David Dalglish.

So far we have talked about the first real step of a book, Acquisition, and then what goes into Cover Briefing. Then we let our minds wander and collect inspiration and form Directions for the cover. Then we agreed on a Photographer and Illustrator. We’ve even found our hero, the Cover Model. And we found a Trampoline for him to do stunt work on safely. We decked him out in book-specific Costume & Props. We spent all day at our Photo Shoot. We received the Rough Cuts, and while the illustrator was working, Kirk was developing the Design Roughs. Here’s Kirk Benshoff to talk about the Final Retouched Illustrations: (more…)

Welcome to the most in-depth, behind-the-scenes, play-by-play account of how a cover is born, from the point of view of the Art Department. We’re charting the conception and birth of the Shadowdance series by David Dalglish.

So far we have talked about the first real step of a book, Acquisition, and then what goes into Cover Briefing. Then we let our minds wander and collect inspiration and form Directions for the cover. Then we agreed on a Photographer and Illustrator. We’ve even found our hero, the Cover Model. And we found a Trampoline for him to do stunt work on safely. We decked him out in book-specific Costume & Props. We spent all day at our Photo Shoot. After receiving the Rough Cuts and narrowing down the images, it was time for the illustrator to get to work, and while he did, Kirk was already working on the Design Roughs.

Kirk Benshoff did the type design for the covers, so I’ll let him take it from here…

Once we’ve decided on what images we want Gene to work on, I need to figure the style of how Gene is going to retouch the images. I also need to work out the layout and type options. This stage of the process can get hectic as I’m trying to figure out more than one thing at one time, so I have a few balls I need juggle.

Especially with a first volume in a series, there are essentially four things needed to establish the look and feel for the cover:

1. Image Treatment/Style
2. Image Crop
3. Layout
4. Typography

Image Treatment/Style – In other words, we just shot pictures of Bryce as an assassin, but I need the pictures stylized or “Orbit-ize” if you will. We did talk about this in the early concept stages, but now we have images from the photo shoot. I want to explore variations of the initial concept or maybe even an entirely new idea if inspired just to make sure we are getting the look and feel we want. Do we want the final image to look high contrast like the movie poster for Ninja Assassin? Or HDR like the cover for The Heroes by Joe Abercrombie? Do we want the image styled monochromatic, black and white, bright or with a muted color palette? Keep in mind, this is the first book in the series and we can’t change the style later. So we want to be confident with the choice right from the start. Figuring this out is the first item I work on so I can give direction to Gene when I give him the specific photo’s to be retouched.

Here are some of the options I presented internally for the Image/Treatment Style. How did we want the background? How was the art going to be stylized? These are very rough so we can get a knee jerk reaction to a direction.

Muted Style with a Soft Textured Background

Saturated Style with a Cracked Background

Contrasted Style with Smokey Background

Monochromatic Style with Light Burst Background

Saturated Style with Solid Color Background

Contrasted Style with Smokey Background Alternate Color

(more…)

Welcome to the most in-depth, behind-the-scenes, play-by-play account of how a cover is born, from the point of view of the Art Department. We’re charting the conception and birth of the Shadowdance series by David Dalglish.

So far we have talked about the first real step of a book, Acquisition, and then what goes into Cover Briefing. Then we let our minds wander and collect inspiration and form Directions for the cover. Then we agreed on a Photographer and Illustrator. We’ve even found our hero, the Cover Model. And we found a Trampoline for him to do stunt work on safely. We decked him out in book-specific Costume & Props. We spent all day at our Photo Shoot. And then a few days later we got the Rough Cuts from the shoot.

Rough cuts are the raw images that the photographer shot, completely unedited. All the lighting tests and misfires are in there, so it’s a lot to go through. We were immediately thrilled at not only how much material we had to choose from, but also how amazing the quality of the images were. We knew we had way more than enough for six books. And I’ll let Kirk Benshoff tell you how he narrowed it down…

This is one of the most difficult and enjoyable parts of the process. Once the shoot was completed, I now have hundreds upon hundreds of pictures to comb through. In the days before digital, designers used to get contact/proof sheets from our photographers. A contact sheet is the process of developing film exactly the same size as the image on the negative. Contact sheets are ways to see entire rolls of film, so designers and editors can look at the shots and decide which images to use for the final project. Since the images are so small on a contact sheet, a loupe is used, which is a small magnifying lens to view the images in detail. Now with digital photography, we have programs that simulate the contact sheet for us on-screen.

One of the challenges back in those prehistoric days is we didn’t get our pictures right away. Shooting with film, you needed to wait a few days for the film to be developed, contact sheets made and finally shipped to your office. With digital photography, that wait time was virtually eliminated. In most cases I can leave a shoot with a hard drive of all the photographs. With the Shadowdance project, Michael Frost sent us a link to a special website he uses that acts as a virtual contact sheet. A hard drive with our high res images came the next day.

Looking at the images can be overwhelming at first. But once you divide up the pictures, it can be easier to handle. We group all of them by  shots or pose and from there decide the best shot from each. Depending on how much post work/retouching you plan on doing, you may have images on the docket that you plan on taking elements from. For example, Image A is the best shot overall, but Image B the sword is in a better position and Image C The hood is sitting over the face nicer. So I’ll flag all of those shots and when I send everything to Gene Mollica, I’ll tell him about Image A, B, and C and he’ll do a new composite using the overall image from A but with the sword from B and the head/hood from C.

Jumping Pose 1

Jumping Pose 2

Jumping Pose 3

Jumping Pose 4

Jumping Pose 5

Jumping Pose 6

Jumping Pose 7

In the case of these Shadowdance covers, we needed to immediately decide what poses were going to be on the first three books. So I brought in the best examples of my favorite poses and showed them in our cover meeting. As a group, which included my Publisher Tim Holman, Editor Devi Pillai, Creative Director Lauren Panepinto, and Marketing Alex Lencicki, we all debated in detail on which pose we felt best suited each volume of the series. Once we picked the overall best poses, then we really looked in-depth at which facial expressions, arm poses, leg poses, weapon shots were the most dynamic. With the magic of Photoshop and digital compositing, we can pick and choose the best bits of many photos and make them work together.

Once we decided on these, I sent Gene a huge email with lots of information and waited for his initial roughs on compositing all the best parts together.

Welcome to the most in-depth, behind-the-scenes, play-by-play account of how a cover is born, from the point of view of the Art Department. We’re charting the conception and birth of the Shadowdance series by David Dalglish.

So far we have talked about the first real step of a book, Acquisition, and then what goes into Cover Briefing. Then we let our minds wander and collect inspiration and form Directions for the cover. Then we agreed on a Photographer and Illustrator. We’ve even found our hero, the Cover Model. And we found a Trampoline for him to do stunt work on safely. We decked him out in book-specific Costume & Props. And now it’s the day of the Photo Shoot!

Photo shoot days are stressful and exhausting—there’s always a ton of people to coordinate, and we were doing this shoot in a studio that wasn’t home base for anyone. We had to make sure everything was set up for stunts, and keep Bryce, or ninja, safe while he was flying around. On top of all of that, we were trying to shoot enough material for six covers at once! Never mind we also had a two-man video team taking all the behind-the-scenes footage. Photo shoots always go like this: Over-caffeination high, anxiety, concern that nothing is getting together on time, then you start shooting and it’s not quite there…then everything clicks into place and it’s magic. Watch the awesome video below and you’ll get a feel for how good it feel when everything starts going right:

Art Director Kirk Benshoff on the day of the shoot: (more…)

Welcome to the most in-depth, behind-the-scenes, play-by-play account of how a cover is born, from the point of view of the Art Department. We’re charting the conception and birth of the Shadowdance series by David Dalglish.

So far we have talked about the first real step of a book, Acquisition, and then what goes into Cover Briefing. Then we let our minds wander and collect inspiration and form Directions for the cover. Then we agreed on a Photographer and Illustrator. We’ve even found our hero, the Cover Model. Now we tackle some new ground for us: Finding a Trampoline to do aerial stunts.

This is when it’s good to be the Creative Director, because you get to delegate! Art Director Kirk Benshoff had been super excited to figure out how to tackle the stunts that the inventive dance-inspired fighting style would require…and I sent him on a hunt to find not only a trampoline, but a safe place to use it!

After having more than my share of ER visits over the course of my life, I now heed the advice my mom gave me as child to not run in the house with sharp objects. Sometimes it takes a few walks into a wall before you go through the door, and now, I’ve learned that when one “must” run inside with sharp objects; taking the time to find the best place possible is in everyone’s best interest.

In the beginning of planning the Dalglish project, I had three things that were an absolute must: a trampoline, crash mat, and open space. From there I was not going to get persnickety. Getting each individual thing was not necessarily hard, but getting everything together was the challenge. I found a place that rents crash mats, but didn’t deliver and pick-up. I had studio spaces I used in the past, but none had the equipment. I could buy a trampoline, but what do you do with it living in Brooklyn. For the record Lauren TOTALLY wanted me to buy the trampoline and keep it in the office. But I reiterate the various ER visits in my life… so that option was out.

Eventually, I stumbled across a studio in Greenpoint, Brooklyn called Hollywood Stunts NYC. These guys had everything we needed in one location. The stunt studio is located by the East River in Greenpoint inside the old shipping warehouses. Once I walked in I knew this was the place for the photo shoot.

In all seriousness, Gene Mollica usually brings an arsenal of weapons and armor, so he needed space to spread out. Michael Frost needs space for his camera, lights, and backdrops. And we were going have Bryce running with swords and stage blades. Bryce was going to need room to run and having more than one crash mat is never a bad thing. The owner of Hollywood Stunts NYC Bob Cotter was beyond accommodating. And he and his staff you could tell were really into the whole concept of the shoot. After Bryce and I checked the space out, and Bryce nerded out with Bob about stunt work, I knew this was where we were going to have the final shoot. So after a lot of coordination emails, we set the date…

Welcome to the most in-depth, behind-the-scenes, play-by-play account of how a cover is born, from the point of view of the Art Department. We’re charting the conception and birth of the Shadowdance series by David Dalglish.

So far we have talked about the first real step of a book, Acquisition, and then what goes into Cover Briefing. Then we let our minds wander and collected inspiration and formed Directions for the cover. Then we agreed on a Photographer and Illustrator. Now we need to find the star of the show, the Cover Model.

I’m going to let Kirk Benshoff tell you all about it, since he’s the one who found our star, and then we’ll hear from Bryce Bermingham, our favorite ninja, who also gave us an in-depth writeup below…

This shoot centered around having a martial artist. I needed someone who could rock a trampoline and execute some back flips, all the while not hurting themselves doing it. I can easily find models; finding a martial artist isn’t as easy as you would think. There aren’t any sites on the interwebs that focus on people who do martial arts for modeling.

I ended up finding someone in the New York City area who does fighting for film and stage, but his specialty was more European sword fighting and I needed someone who knew Eastern fighting styles for jumps/kicks and sword play. I was eventually given the name of Bryce Bermingham, a fight coordinator, stunt coordinator, actor, singer, and dancer who performs martial arts for film and stage.

It was funny — one of the first emails I received from Bryce had a picture of him doing a high kick that would have had me bed bound for a month. That picture alone gave me a good sense that this guy knew the fundamentals.

Ultimately Bryce knew exactly what I wanted. He understood the need for theatrics in order to have the “wow” factor in the final illustration. We had a great time going over the project, speaking at length about what I had in mind and what he could bring to the table. Bryce was eager to get into character, too, by reading the books, going with me to check out studios, and offering ideas.

Bryce came up with a “shot list” which is a list of moves we were aiming to capture on film by the end of the shoot day. For a photo shoot that has a lot of parts and potential for things to go wrong, Bryce really gave me a sense of comfort, knowing we were going in with goals. In the end he learned exactly what we wanted and how to do it.

Now let’s hear from the star of the ninja show himself, Bryce! (more…)