A Case for ARGs
Over at io9.com Annalee Newitz has an interesting article on ARGs and pop culture marketing – The Argument Against ARGs. While she acknowledges that ARGs can be fun, she’s bothered by the ways that they blur marketing and entertainment.
“… what I’d like to see are ARGs for their own sakes — ARGs that involve fans not because they give away posters or free showings, but because they are genuinely compelling tales that you actually want to interact with.”
Jeff Somers has built small-scale ARGs for his books The Digital Plague and The Electric Church – both of which are extensions of the universe he’s created. For The Electric Church he scripted a story that involved a Monk and a hacker fighting for control of the “official” website of the Electric Church. The ARG was solved by the folks at Unfiction, and it’s still available for anyone willing to try and unlock its secrets. In solving the puzzle the player “wins” a resolution to the story the site is telling through its puzzles.
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